90/10 Rule
Your brand in 90% on you and your employee (Agents and Managers) get 10% because that is the amount of work they’re being paid. How do you leverage all of this to your advantage.
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BRANDING BUDDHA BACKSTAGE
Since 2016, The Branding Buddha has been sharing nuggets via BACKSTAGE on everything from Hosting, Acting to Branding.
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THE ACTORS GUIDE TO SELF-MARKETING
With a background in acting and publicity, author Carla Renata has gathered insider info and proven tips to help actors create their own brand and utilize it for success.
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About us
The Branding Buddha
This is a program designed to assist clients with leaning into what is unique with an already existing toolbox toolbox that avoids looking to the outside for inspiration and validation with the entertainment industry and beyond.
Multi-hyphenate Carla Renata reviews and/or op-ed’s have been published in Variety, The Wrap, and RogerEbert.com.
As a highly sought after host/moderator, she hosted The Black Experience on Film for Turner Classic Movies , has appeared on air as a frequent Guest Film Expert contributor for CNN, ITV, BBC Radio, Rotten Tomatoes Critical Thinking Series and Culture/Film Expert for Fox 11 LA.
She’s a Tomato-meter approved critic on Rotten Tomatoes, proud member of AAFCA (African American Film Critics Association), (CCA) Critics Choice Association, where she is serving her second term as a member of their Board of Directors and previously served as Co-President of the Documentary Branch.
Her award winning podcast – The Curvy Critic with Carla Renata has garnered over 14 million views and streams weekly featuring reviews, news and interviews with talent in of front and behind the camera.
As an actress, Carla is an Emmy nominated voice-over artist, appeared in dozens of commercials and made history as the ONLY Black actress to recur on four episodic sitcoms in one season three times (Superstore, Hart of Dixie, Shake it Up and How to Live With Your Parents for the Rest of Life).
As a published author, her branding book, “The Actors Guide to Self-Marketing: How to Brand and Promote Your Unique Image”
is available via Amazon.com
A few things we’re great at
We work on arming clients with the right toolbox as C.E.O. of YOU, Inc.
Digital Footprint Integration
Social media, handles and websites are all a part of your digital footprint
Time Management Tools
Learn how to management time effectively for maximum results with managing your career
Mental & Physical Wellness
If you stay ready – you don’t have to get ready. It all begins with your physical and mental state of being
Positive Affirmation
As a practicing Buddhist, I believe very strongly in overcoming obstacles through creative visualization in order to make what I desire reality and not just a pipe dream
Prayer, Mental and physical wellness are a must in our business of show to keep our minds and bodes focused and ready for battle at any given turn. Let me guide you into takng what is your uniqueness and turning it into a waling positive affirmation of proof that when it’s your turn to shine, there is nothing or no one to stop you from reaching the finish line and beyond
Becoming a Multi-Hyphenate Artists
Not only do I teach branding, but I an lead you on the road to becoming a multi-hyphenate in the lanes of voice-over, acting, writing, producing and social media marketing and branding.
Why Choose Us
I have been on Broadway, produced an award-winning podcast with over 14 million views on YouTube, a publicist and toured with Grammy award-winning artists, nominated for a local New York Emmy award for VO Promo work, interviewed A-list Hollywood talent, written for Variety, The Wrap, RogerEbert.com and collaborated as a Guest Host/Moderator for Turner Classic Movies, Rotten Tomatoes’ Critical Thinking and Focus Features’ You Know That Scene. Not to mention making history as a television actress. My experience isn’t from 20-30 years ago…it’s happening in real time right how
Acting/Voice-Overs
As an Emmy nominated voice-over artist and an actress who has made television history, my methods can place you on the right path to success for the career you want and deserve
Digital Footprint Branding
Every handle, avatar and post defines how and what type of brand your embracing for your digital footprint. Which platform works best for you? Let’s figure it out together
Writing and Producing
As a Howard University graduate with a degree in Broadcast Journalism/Production, producing and hosting my own award-winning podcast and being a contributing writer for major Hollywood trades – my expertise is invaluable when it comes to YouTube, Verticals and Shorts/
Our Projects
To become the best version of your self your mind, body, brand must be in order. I can help you get there one step at a time!
Testimonials
Don’t Trust Me? Trust Them…
You’ve made me feel truly encouraged to push forward and begin marketing myself in earnest as a performer via social media.
Josh Call
Actor
Had such an amazing master class with The Branding Buddha herself, Carla Renata!! Everyone go check her out #L.A. #PACECommercialDance
Kacie Burns
Secured a new theatrical and commercial agent. Consider me one of your success stories! Thank you for sharing your knowledge and perspective #invaluable
Amber Efé
Writer, Producer, Content Strategist
What are you waiting for?
Ready to take the next step? Let’s bring your vision to life! Explore our services and get in touch today for a consultation. Together, we’ll make it happen.
Our team
Carla Renata
Branding and marketing guru
Our work in numbers
With over 25+ years of experience as a former publicist and marketing strategist, my work has been shared with students from PACE UNIVERSITY, UCLA, University of Hartford, University of Texas – Austin (Burbank Campus) as an Adjunct Professor or Guest Lecturer with much continued success
happy clients
+500
years of experience
+25
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Contact us
The next step in becoming uniquely you begins right HERE